Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
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Salesforce Ben is run by a small but mighty team, excited about distributing knowledge from the Salesforce community and uncovering the next big thing in the ecosystem. SFBen is good for Admin-related content and Salesforce News.What is CRM?
CRM IS is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more.You can’t define CRM software without taking into consideration SaaS and cloud computing, both of which work together to allow CRM platforms to be available wherever a user has internet. Because of these technologies, cloud-based CRM software can grow and scale with your business, so every company, no matter the size, can benefit from a CRM-software based system.
A Brief History of CRM
The first CRM version was released in 1987 by Pat Sullivan and Mike Muhney and was named ACT. It was a digital toolbox that helped customers to record and organize their data.
Understanding the meaning of crm made the business community realize the benefits of a system that could use customer information to manage and better relationships. During that time, the concept of CRM did not exist. Later on, in the '90s, the term came to be widely used, and gradually enterprise resource planning, sales automation, and other coinages gained a foothold.
How Does CRM Work?
For some people CRM is just a software, but it is more of a customer-focused, reliable storehouse that helps to get any available information and provide a smoother experience. Let us check out the role of CRM in a few steps:Rolls Your Data Into One System
CRM is an effective tool that combines and collects all your data in one software. You receive data from anywhere and would be a mammoth task to look for them when you need them the most. Customer information includes phone numbers, addresses, and contacts. CRM centralizes this process and also records them for your benefit.
Builds A Customer-Focused Strategy
CRM stands for customer relationship management and focuses on a customer-focused strategy and churns out clear goals for achieving this purpose. The core focus of CRM is to provide valuable customer experience and helps an organization to alter its products according to the reports.
Automating Your Sales and Marketing Teams
This is one of the most pivotal roles of CRM that builds an effective strategy for better customer focus. CRM focuses on the customer-focused approach and aims to make them better, building a better business.
Benefits
Improved Customer Experience: It allows you to simplify your processes from beginning to end as per the requirements and expectations of the customers. It improves customers' experience and their relationship with your company.Focused Marketing Efforts: It provides you with data related to your sales pipelines and existing customers. So, instead of mass marketing, you can focus your marketing efforts on key market segments.
Improved Analytics Data and Reporting: It allows you to track and analyze the buying habits of your customers. You can have automatic access to all reports related to items or products sold out and customers who bought them. Thus, you can analyze your customers and sale in a month, quarter, year etc.
Improved Coordination and Cooperation: It improves the coordination among sales, marketing and customer service departments as they share a common CRM platform and can work more cohesively or as a single unit.
Conclusion
It has been seen that companies are building quality Customer Relationship Management (the crm full form) for an improved relationship with their clients. This helps to streamline the processes and improve interactions. So, CRM is customer-centric and helps your clients to navigate the waters of your business better.
SAYAN DUTTA
ACADEMY OF TECHNOLOGYB.TECH IN ELECTRONIC AND COMMUNICATION
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